Male Grooming: Uncovered.

Male Grooming: Uncovered- Print ad.

Male Grooming: Uncovered- Radio ad.

Recording and editing the voice over.

Voiceover Script

In the survey of 1,000 UK men aged between 18 and 64, conducted by SPA Future Thinking, 53% say grooming is expected of them. Meanwhile, 34% say having a beauty routine would improve their love lives and 25% agree it would enhance their careers.

Mae Grooming uncovered: Can you be bothered?

Over the past 50 years, male grooming has changed drastically. From the 1950’s to present male grooming has progressed to the point where some males spend longer getting ready than females! Not your stereotypical male.

Tom is an 18 year old male from Liverpool. He is extremely confident within his appearance.

Sam is 20 year old male from the Wirral who doesn’t see the point in male grooming.

The body shop has benefited significantly from the increasing population of male grooming products.

The goal of movember is to change the face of men health. The purpose of Movember is to increase early cancer detection and put money towards the treatments. Also to raise awareness of prostate cancer and other male charities. Movember starts every year on the 1^st of November where the males are clean shaved and then grow moustaches til the end of the month. It has been a tradition since 2004.

Drafting the newspaper ad

We decided to reflect the dramatic conflict created throughout the documentary by created a split screen effect. One one side of the page we wanted to have somebody who does male grooming looking into the mirror with neatly placed products lined up infront of them. On the other side of the page we wanted to have somebody who doesn't do male grooming, with just basic hygene products. The text was to be placed at the bottom of the page, between the products. The channel logo was to be placed on the right hand side of the page.

Newspaper ad production

To create our newspaper ad we used Adobe Photoshop CS3. We took five separate images; One of Sam, one of Jack, one of neat grooming products, one of messy grooming products and one of bathroom mirror. The first layer is the image of the mirror. We then cut half of Sam and Jack's faces out using the lasso and razor tools before placing the images over the layer containing the mirror image. We then used the same tools to cut out the images of the grooming products before placing them on top of the images of the two boys. We then went onto add the text layers before finally adding the channel logo.

Some adjustments had to be made to ensure that the two boy's faces matched. We had to stretch the image of Jack (on the left) so that the hair lines matched and we had to resize Sam's (right) mouth using the stretch tool to make it fit Jack's, as his mouth was open.

Codes and conventions of newspaper ads

Codes and conventions of a radio advert

Editing the documentary

Edit decision list

Logging Sheet

Editing the opening sequence

For our opening sequence, we wanted a stop motion effect. For this, we filmed someone writting the title letter by letter on a mirror covered in shaving foam. We selected a short amount footage of each letter and put it all together to create the stop motion effect.
We sized each frame differently to further suit the stop motion effeft, so it jumps up and down between letters. We also made each peice of footage short, so it moves quickly.

Editing The Fragrance Shop interview.

The interview in The Fragrance Shop appeared to be on a slant as the shelves in the background were not straight. We did not notice this whilst filming, so it had to be fixed in Premier as we would be unable to re-film the interview.
To fix it, I highlighted the clip on the timeline, set it to 25% size, resized it and rotated repositioned it.
We also noticed that we were reflected in the wall behind the interviewee, so we had to reframe the image to cut ourselves out as much as we could.

Footage we are unable to use: Interview with somebody who does male grooming.

 

The footage from both interviews with the person who does male grooming is incorrect. We are editing the first interview so that we can use it. We need to resize the image and lighten it.

Footage we are unable to use: Interview with someone who doesn't do male grooming

We are unable to use footage from either of the first two interviews with the person who doesn't do male grooming, therefore we have to refilm in.
In the first interview (which can be seen top right) the lighting and mise-en-scene were both incorrect. He was dressed incorrectly and looked too neat, plus he was sat infront of a window. The computer in the background also makes him look more formal.

Interview with The Body Shop

We conducted our interview in The Body Shop infront of the men's products. We chose to have the interviewee standing rather than sitting, as we thought the framing was better this way.
They didn't have very many products for men, so we had to make sure that the framing cut out as many of the other products as was possible.
We chose to do the same jobs that we did at The Fragrance Shop interview, earlier that day.
We believe this interview is better than The Fragrance Shop interview as the framing is better. We later realised that the other interview was on an angle due to the way in which the shop was built.

Filming in Superdrug

We filmed cutaways in the branch of Superdrug in Birkenhead, between our interviews with The Fragrance Shop and The Body Shop. We filmed in the Men's ilse, ensuring that we got a variety of different camera angles and movement as well as atleast one shot of each kind of product on the isle. We each had a turn operating the camera, to add to the variety of shots used as we each had ideas for different cutaways.

Fragrance shop interview

For our interview with a staff member of The Fragrance Shop we made sure to conduct the interview in an appropriate mise-en-scene. For this, we interviewed her in front of the wall of men’s fragrances. We decided to do the interview twice, not including the practice run, to ensure that we got the best answers and framing.

We filmed several cutaways for this interview. We filmed a panning shot of the men’s fragrance wall, a few different shot types of the most popular product and a panning shot of the top bar with the brand names on.

We allocated ourselves roles, so each of us fairly contributed to the work and no one was left with nothing to do.

John Hemmingway interview.

We are unable to use the footage from this filming session. We found that the framing was wrong as the interviewee turned around to face completely away from the camera and the questions were not answered correctly. Despite this, the mise-en-scene was good as hair products were visible in the background. From this we have learnt to direct the people we are interviewing in a clearer way, to not be affraid to ask them to do it again if it iswrong and to not let ourselves feel intimidated.

Planning and storyboarding the documentary

For the five minutes of our documentary that we are going to film we wanted to ensure that the topic was well introduced and that the content was interesting enough to draw the viewer in.
We decided to include vox pops and three interviews with relevant cutaways.
The vox pops will be filmed in Liverpool, to insure that we interview a variety of people.
The first interview will be with a hairdresser/beautician. This will be filmed in their salon. we shall also film cutaways of products.
The second interview is with someone who does male grooming. We will film them in their bedroom, with all of their grooming products behind them. The cutaways for this will be of his products and him using them.
The next interview will be with two older people (grandparents) to get the history of male grooming and a different generation's point of view. For this, we will use clips from old films and stills of old photographs for cutaways.
The final interview is with someone who doesn't do male grooming. He shall be filmed on his bed, infront of a wall with posters of. The cutaways for this will be him on his computer, the posters on the wall and his room.
We will film the two men getting ready to show how different they are. This will help create conflict.

Running Order

Research into male grooming

Formal Proposal

Questionairre results analysis

Questionnaire

Brainstorm of Content.

• Interviews with people who do male grooming
• Interviews with people who don't do male grooming.
• Interviews with professional hairdresser/beautician.
• History of male grooming: Interview with older people (grandparents) about what male grooming used to be like, what they think of it now.
• Look at different social groups that do male grooming, E.G Mods and Punks.
• Vox pops in Liverpool, range of different people. Ask their opinions on male grooming.
• Film some one who does male grooming getting ready for a night out.
• Film some one who doesn't do male grooming getting ready for a night out.
• Opening sequence: Write male grooming in shaving foam/hair gel on a mirror. Have the word 'uncovered' burst through the mirror (use photoshop to make it look cracked.)
• Songs: Nature Boy - Nick Cave and the Bad Seeds. All the Girls- Calvin Harris.
• Cutaways: Products, people getting ready, clothes, their bed rooms.
• Archive footage: Elbow video (Grounds for Divorce), Marilyn Monroe film, The Only Way is Essex.

Initial Plans for the documentary

Topic: Male Grooming.
A look at male grooming. With opposing views of men who do and don't do male grooming and their friend's and girlfriend's opinions. 
Target audience: 16-25 years old.
Channel: BBC3.
Time: 8.30pm.
Title: Male Grooming: Uncovered.

Ideas for the Documentary.

- Sport.
- Toys.
- Jobs.
- Liverpool.
- Fashion: Jewelry, shoes, clothes.
- Tattoos.
- Food: Fast food, healthy food, diets.
- Relationships/friendship.
- Local radio.
- Mods: Liverpool Mods, Mod history.
- Music.
- Makeup.
- Education.
- Pets/animals.
- TV/Film.
- Hobbies.
- Glasses.

TV Scheduling.

In terms of scheduling, the day is split into three segments. These segements are morning, afternoon and night. 
The morning segment includes breakfast shows and news. This programming is fast paced but the content is relaxed, thus allowing people to wake up easily. This type of programming is aimed towards people who are up early to go to work or school.
Afternoon television is made up of children’s programmes, game shows and antique shows. This segment is aimed at people who do not work or go to school, such as young children and older people. 
Night time television, especially the programmes on after the watershed are for an adult audience as they may contain swearing, sexual scenes, drug use and violence. The watershed is after 9pm and is the time in which programmes that are seen to show adult content, as stated above, are shown.

Moving onto popular channels and the types of programmes found on them. The BBC is a public service broadcaster, therefore BBC One and Two show programmes to cater to every need. For example, in the morning they have Breakfast, in the afternoon they have Antiques road show and CBBC and in the evening they have more adult programmes such as Waking the Dead.
ITV1 is mainly a family channel. This is reflected specifically in their weekend programming as they air variety programmes such as Britains Got Talent and The X Factor. 
Channel 4 has a younger audience, this is reflected in their evening programming through programmes such as Skins and Fresh Meat (focused around groups of young people.)
Channel 5 appears to have a target audience of mainly older men. I believe this is true as many of their programmes are about stereotypically male interest. For example, their evening programming includes Cowboy Builders and their afternoon programming includes The Gadget Show.

Channel 5 shows the most reruns, especially during their day time programming. Although, Channel 4 has recently launched a new channel, Four 7, which is exclusively for showing reruns of the last weeks most popular shows.

Channel 4 and its sister channels show the most import programmes. Channel 4 recently airred popular American shows The Killing and Homeland. E4 shows alot of American sit-coms, such as 2 Broke Girls and New Girl.

In terms of scheduling a new programme, there are two techniques that are used to attract viewers.
Pre-echoing is when a new programme is scheduled before a popular programme, so people tuning in for the popular programme may catch the end of the new programme and want to watch the next episode.
Hammocking is when a new programme is scheduled between two already popular shows. People may catch the begining after watching the programme before hand and be drawn in to watch the rest of the programme. People may also not bother turning a channel over if they are going to watch the next popular programme. 

New technologies have effected the way in which scheduling attracts an audience. Firstly, remotecontrols mean that nobody has to get up to change the channel so they are more likely to watch something they know they like and turn off as soon as it’s over, therefore they will not see any of the new programme. On the other hand, they may catch a new programme whilst channel surfing and continue watching it. Secondly, computers, tablets and smart phones have effected the way in which we watch television as we don’t actually need to sit down and watch the programme whilst it is on as we can use i-players or apps such as Sky Go to watch them on the go or later on.

'It's Good to Talk' finished task.

Evaluation of 'It's Good to Talk'.

There were several things we need to improve on when it comes to the coursework documentary tasks.
- The camera work was shaky so we need to use a tripod.
- We recycled several cut-aways so we need to film more cutaways and make sure they are relevant to what is being said in the interview.
- We were unorganized, which effected the quality of our work, so we need to plan more efficiently.

Despite these points, there was several good points to our documentary. We chose the correct mise-en-scene for the interview, which was also framed well. We also chose a appropriate peice of music for our music bed.




- Our mise-en-scene for the interview was appropriate.
- The interview was framed correctly.
- We chose a good song for our music bed.

Editing 'It's Good to Talk'

This is the first time anyone in my group had edited something like this. We had to edit out the questions being asked during the interview and replace them with the apropriate cutaways we had filmed. We also had to edit down the cutaways as some were too long and some had mistakes on.
After editing the video clips, we added a music bed. We had it playing throughout the entire documentary, but had to editing the audio levels to ensure that the music wasn't louder than the speaker.

Filming 'It's Good to Talk'.

We filmed the interview in the media technology room as we had planned. We ensured that the interviewee was framed in a medium close up towards the left side of the screen, facing the interviewer not the camera and with her eye line roughly 1/3 of the way down the screen.
The cut-aways were filmed in several locations throughout the school; The corridors, a break-out area and the court yard. We were unable to film several of our planned cut-aways because we did not have the appropriate props.

Planning 'It's Good to Talk'.

For the preliminary task I was in a group of three.
We decided to interview one of the assistants in the media technology room as it seemed appropriate to the theme of the documentary (mobile phones) because they work with technology all day.
In terms of mise-en-scene, we chose to conduct the interview in front of a computer screen with the Carphone Warehouse website on.

The cutaways we planned to use were:
- Someone using a computer to manage their phone accound online: midshot.
- Phone boxes piling up (stop animation.): Low angle.
- Someone texting: Mid shot/ over the shoulder close up.
- Someone listening to music on their phone: Close up.
- Someone making a call: Close up.
- Someone walking outside, using the phone: Extreme long shot.
- Someone looking at a timeline of mobile phone history on the computer: Arc shot.
- Landline phone ringing: Closeup.
-Someone sat at their desk looking at a landline phone: Long shot (black and white)
- Apps menu on a mobile phone: Zoom in shot.

We planned to film our documentary in the media equiptment room, breakout areas, the courtyard and corridors.

Codes and Conventions of Filming and Editing Interviews

Documentary Codes & Conventions

Documentary codes and conventions from Emilyglover

Killer Instinct

Ancient Aliens

Ancient Aliens on Prezi

The Music Biz: Marketing Meatloaf

That Thing: Lara Croft

http://www.glogster.com/emilyeglover/lara-croft-by-emilyeglover/g-6l6eqfihb0lsch0cragkta0

The Devil Made Me Do It

Documentary Theory

Documentary theory notes:

Narrative structure- Open ending documentaries leave questions for the audience and allow them to come to their own conclusion.
Closed endings leave no questions or loose ends, showing a clear resolution. Some documentaries have a mixed ending; this is when some questions raised by the events shown in the documentary are answered and others are left unanswered.

Documentary types- There are different types of documentaries. Fly on the wall documentaries allow the audience to view the events shown as if they are there as the it often seems that the camera is not there and the audience is watching the lives of the people involved as if they are a fly on the wall. Voice of God documentaries are narrated by an unseen voice and often don't have a presenter that is seen on screen. These documentaries relly on the narrator and people being interviewed to tell the story. Mixed documentaries use techniques from other types of documentaries. For example, they often include interviews, a 'voice of god' narrator and, sometimes, fly on the wall camera techniques. Current affairs documentaries show important events that are current news, similarly to Topical documentaries that also show an in depth look at a news item.

Documentary techniques- If a documentary is observational, it makes it feel asif the camera is unseen by the people involved; this is used in Fly on the Wall documentaries. Interviews are used in most documentary types and are often framed in midshot, with the person being interviewed looking at the interviewer and not the camera. Dramatic conflict is created when the documentary shows opposing points (such as two people being interviewed with very different opinions on the topic) editied together, making it look like a conversation in some cases.Archive footage is also heavily used in most documentary types as it helps illustrate and show the point being made by the narrator or people being interviewed.