Male Grooming: Uncovered.

Male Grooming: Uncovered- Print ad.

Male Grooming: Uncovered- Radio ad.

Recording and editing the voice over.

Voiceover Script

In the survey of 1,000 UK men aged between 18 and 64, conducted by SPA Future Thinking, 53% say grooming is expected of them. Meanwhile, 34% say having a beauty routine would improve their love lives and 25% agree it would enhance their careers.

Mae Grooming uncovered: Can you be bothered?

Over the past 50 years, male grooming has changed drastically. From the 1950’s to present male grooming has progressed to the point where some males spend longer getting ready than females! Not your stereotypical male.

Tom is an 18 year old male from Liverpool. He is extremely confident within his appearance.

Sam is 20 year old male from the Wirral who doesn’t see the point in male grooming.

The body shop has benefited significantly from the increasing population of male grooming products.

The goal of movember is to change the face of men health. The purpose of Movember is to increase early cancer detection and put money towards the treatments. Also to raise awareness of prostate cancer and other male charities. Movember starts every year on the 1^st of November where the males are clean shaved and then grow moustaches til the end of the month. It has been a tradition since 2004.

Drafting the newspaper ad

We decided to reflect the dramatic conflict created throughout the documentary by created a split screen effect. One one side of the page we wanted to have somebody who does male grooming looking into the mirror with neatly placed products lined up infront of them. On the other side of the page we wanted to have somebody who doesn't do male grooming, with just basic hygene products. The text was to be placed at the bottom of the page, between the products. The channel logo was to be placed on the right hand side of the page.

Newspaper ad production

To create our newspaper ad we used Adobe Photoshop CS3. We took five separate images; One of Sam, one of Jack, one of neat grooming products, one of messy grooming products and one of bathroom mirror. The first layer is the image of the mirror. We then cut half of Sam and Jack's faces out using the lasso and razor tools before placing the images over the layer containing the mirror image. We then used the same tools to cut out the images of the grooming products before placing them on top of the images of the two boys. We then went onto add the text layers before finally adding the channel logo.

Some adjustments had to be made to ensure that the two boy's faces matched. We had to stretch the image of Jack (on the left) so that the hair lines matched and we had to resize Sam's (right) mouth using the stretch tool to make it fit Jack's, as his mouth was open.

Codes and conventions of newspaper ads

Codes and conventions of a radio advert

Editing the documentary

Edit decision list

Logging Sheet